ABOUTUS

From muddy paws to a mission.

I didn't start WOUFF with a business plan—I started with a dog who ruined my calendar and fixed my life. Long walks turned into longer research, kitchen experiments into late-night formulas, and a tiny shelf of makeshift products into a promise: pets deserve the same standard of care we demand for ourselves.

When vets, groomers, and fellow pet-parents began asking for refills, I knew this was bigger than my home lab. We partnered with responsible manufacturers, tightened every ingredient list, and built a brand around one belief—love should feel clean, safe, and joyful, every single day.

Today, WOUFF is the company I wished existed when I brought my first pup home: honest formulas, simple routines, playful design, and the kind of quality that lets you spoil them without second-guessing it.

Transparent sourcing, rigorous testing, and joyful usability. We make the daily stuff—baths, walks, couch cuddles—feel effortless and safe.

Be kind, be clear, be obsessed with quality.